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The Life and Culture of Kicks

The Super Bowl Had One Sneaker Commercial – Under Armor

  Under Armour Men’s Proto Power Trainer
White/Silver/Black/Red – Eastbay

 Under Armour Men’s Proto Power Trainer

Price: 99.99

 While the commercial for this sneaker (and some other stuff that Under Armour sells) came out during the most watched Super Bowl ever… 2nd most popular TV show ever… and I was impressed.

Here is what Eastbay has to say about this piticular sneaker:

The Under Armour Proto Power Trainer Mid is made for the performance athlete training for explosive power. Engineered synthetic upper with performance mesh that allows the hot air to escape away from the foot and cool air to come in. HeatGear® technology delivers cool, dry comfort with signature moisture transport and temperature regulation. DCE (Directional Cushioning Engineering). ArmourGuide directional TPU cradle guides the foot through athletic movements, providing stability, efficiency and total propulsion. ArmourBound proprietary material helps reduce foot-strike compression found in typical materials and provides superior rebound/energy return. ArmourPlastic strategically placed shock absorption zones expel impact, eliminating stresses on the ankle and lower leg. Lightweight, non-marking, multi-directional, rubber outsole.

The sneaker doesn’t come out until May 3’rd… I guess they wanted to get the biggest audience possible for their coming out party.

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