I Will Not Lose – Rocawear new Fall Fashion Push
Ciara’s new Ads Here
What is the next step for Rocawear? Rocawear’s I Will Not Lose campaign is in full swing. I like Rocawear and I am a fan (not a Stan) of Jay-Z. I didn’t like Rocawear in the past, but now it seems more grown. In other words people who are over 25 can wear it and not look like they trying to still be in high school.
Anyway, lets start the review, shall we?
I think, first off, what is so funny about this campaign (especially since it is on YouTube) that you can’t imbed the video. maybe they are afraid of the video being associated with sites that they don’t approve of.
I would think though, that they would have more people (bloggers) talking about it if they could get their hands on the video.
Secondly, the official website has the url of “.ORG”. Why did they use org instead of com? I guess they wanted a specific name for the site and .net was taken too. According to Sixshot.com, the I Will not Lose campaign will help support the I will Not Lose Foundation
Rocawear’s I Will Not Lose… dot ORG?
Ciara and Chris Brown will be the main people fronting the fashion goods. Included in the mix are many others including Rich Boy, Toccarra, Jimilla Farrakhan, ad Three 6 Mafia to name a few.
The site itself seems to be a mix of being an independent sit and being a part of BlackPlanet.com. Many of the wallpapers shown on the site seem to lead to BlackPlanet (I don’t know about you, but I don’t like BlackPlanet.com too much).
On the Youtube website, they have their own channel. In the bio area, it basically describes what its about and lets you know about the contest of which starts on August 15th. Once the contest begin, you can submit your videos about how you overcame something or other.
I am not sure, other than a few pictures of Ciara and Chris brown, what exactly will be the fashion look for the fall/spring/summer. Maybe its the barbed wire look they have up on the Rocawear store right now:
The campaign seems to be a year long thing that will start for back to school and maybe finish up around next summer. Since Rocawear seems to have hooked up with a couple of other clothing lines lead by other artist, it makes me wonder just how deep this idea will go.
One that note… I’ll leave you with a picture of Ciara…
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