The Life and Culture of Kicks

I Will Not Lose – Rocawear new Fall Fashion Push

I Will Not Lose Fall 2007 Campaign

Ciara’s new Ads Here


What is the next step for Rocawear? Rocawear’s I Will Not Lose campaign is in full swing. I like Rocawear and I am a fan (not a Stan) of Jay-Z. I didn’t like Rocawear in the past, but now it seems more grown. In other words people who are over 25 can wear it and not look like they trying to still be in high school.

Anyway, lets start the review, shall we?

I think, first off, what is so funny about this campaign (especially since it is on YouTube) that you can’t imbed the video. maybe they are afraid of the video being associated with sites that they don’t approve of.

I would think though, that they would have more people (bloggers) talking about it if they could get their hands on the video.

Secondly, the official website has the url of “.ORG”. Why did they use org instead of com? I guess they wanted a specific name for the site and .net was taken too. According to, the I Will not Lose campaign will help support the I will Not Lose Foundation

Rocawear’s I Will Not Lose… dot ORG?

Ciara and Chris Brown will be the main people fronting the fashion goods. Included in the mix are many others including Rich Boy, Toccarra, Jimilla Farrakhan, ad Three 6 Mafia to name a few.

The site itself seems to be a mix of being an independent sit and being a part of Many of the wallpapers shown on the site seem to lead to BlackPlanet (I don’t know about you, but I don’t like too much).

On the Youtube website, they have their own channel. In the bio area, it basically describes what its about and lets you know about the contest of which starts on August 15th. Once the contest begin, you can submit your videos about how you overcame something or other.

I am not sure, other than a few pictures of Ciara and Chris brown, what exactly will be the fashion look for the fall/spring/summer. Maybe its the barbed wire look they have up on the Rocawear store right now:


From Rocawear website: What’s Hot

The campaign seems to be a year long thing that will start for back to school and maybe finish up around next summer. Since Rocawear seems to have hooked up with a couple of other clothing lines lead by other artist, it makes me wonder just how deep this idea will go.

One that note… I’ll leave you with a picture of Ciara…

Ciara in I Will Not Lose Campaign


I Will Not Lose


6 responses

  1. Pingback: On Pro Keds - ROYAL SKYHAWK LEATHER « Sneakers And Shoes

  2. Who doesn’t love classic cars? Seems everybody does and hollywood has jumped on the bandwagon too. You see them in just about every movie and TV show now.

    August 28, 2007 at 12:43 pm

  3. Tiffane Moody

    I will Not Lose…. This title is a give good cause it means and stands for something. being able to show what u have and put what u love out their for people to see is even a better of letting people know ur on top can. today is a new evolution were people can’t not and will not be stop and fir this I can’t lose because this is just beginning to something so sweet. good luck jay z hopefully with my talents i will be seeing u soon….. I WILL NOT LOSE

    September 18, 2007 at 11:08 am

  4. My favorite place to find retro clothing is Goodwill or any thirft store. Ebay is also a great place to find what you’re looking for.

    January 4, 2008 at 10:08 am

  5. Спасибо за сайт!)

    November 29, 2008 at 4:29 am

  6. Doesn’t it take up a lot of time to keep your blog so interesting ?

    May 7, 2009 at 2:11 pm

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